Seeing the growth of FACEBOOK in the last few years going from 0 to more than 400 million users in only 5 years it is difficult to put a limit on it. Until when and to which level will FACEBOOK continue to grow? At the moment, they’re already talking about 600 million users in 2011… and, as I heard recently in a marketing meeting, it is now impossible not to include Facebook in any media plan, or marketing campaign you elaborate for the release of a new product… Incredible for a platform that is only 6 years old!
(more stats in http://www.facebook.com/press/info.php?statistics)
At the beginning Facebook was a platform created to find old friends from school you had lost contact with… Today it is a web platform in which you can also become the friend of friends’ friends, follow social initiatives, become a fan of music bands, play games, chat or watch videos, etc…
Where do I see Facebook in 2 years? Well, even bigger I would say. Even if some privacy issues where pointed out recently, Facebook has shown that users are, like for Google, its main concern. Straight after the criticism it received, Facebook directly updated its platform to allow more privacy and to block the information you don’t want to make public…
Like Google, Facebook manages an amazing amount of information from its users… Age, sex, nationality, address, or religion… How many friends you have, from where… Also, from what you upload on your account, Facebook can even know what you like in life, how do you like to dresss, if you like going to the beach, if you’re a big partier… I could continue for hours!
This information is worth millions. With it Facebook could perfectly address very targeted advertisement to its users and, why not, become a huge commercial platform where products can be exchanged, where services can be offered, everything in a very direct and targeted way. In different words I believe Facebook could become an Amazon, YellowPages, Monster or Ebay… All in one!
Facebook has the information, the financial capacity and definitely the ambition to grow to unimaginable levels… Let’s wait and see.
I’m dying to meet Facebook Spain’s MD in out next Information Systems class… He’ll probably tell us more about it…
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