SHOW ME HOW YOU DRESS AND I’LL TELL YOU WHO YOU ARE

Sorry for the long silence, Mr. Blog! Looking for a job takes a lot of time, and at the moment it is my strict priority as I need to find out what I am going to do in a month, when I finish the MBA!

Last week, in our “Managing the Tech Startup” elective, Gabriel Aldamiz – Founder & CEO of www.chicisimo.com - came to visit us. His web is definitely one of the most original ones I’ve seen recently and I have big faith that it will succeed. Why? Because we’ve seen with Facebook and with other social media platforms that people are everyday more open to share their pictures and private details about their lives. More than open, they want /need to be able to send as quickly as possible details about their selves. So how could a site that offers you the possibility to show how you dress this day or how good you looked on Friday before you went to your best friend’s party, wouldn’t work? In addition the site is very simple and has a very good look. This concept will (and by the way, already is!) attract also men, that want to see good-looking girls all dressed up! ;))

Gabriel told us something very surprising… For him it is important not to have much money when starting a new venture. As he said “it obliges you to think everything twice, to really understand what you want to do”. If you have one million Euros you will spend it, if you have two millions you will spend them too… and you will probably not get better results than if you had spent half of the amount…  Think about it…!!!

The success of this kind of “social media sites” relies on the capacity to create a community around them. For this you need a good product. In other words you need a good, easy, good-looking and relevant tool to help people interacting together around a common interest. If your product is not good you will never reunite people around it. Gabriel’s secret to achieve this is to work and think everyday on how he can improve his product and offer new options to the public. He also strongly believes in the necessity to start from the bottom, little by little, so when you send information to your users you know you will be sending relevant information to people interested in what you want to send them.